Signal Engineering / Forward Deployed

The signals your competitors cannot buy.

Seven signal streams ship standard with every managed engagement. This is the tier that builds the ones that only exist inside your business, in production, in your stack, yours to keep.

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Seven streams, standard Engineered for you

Signals beat volume

Why this tier exists

Just understand this. Most outbound problems are not copy problems.

They are data problems. The message lands wrong because the trigger was wrong, and the trigger was wrong because the thing that predicts a buyer in your business has never been connected to anything.

Ships standard with managed
  • Seven signal streams, monitored around the clock
  • Email and LinkedIn as one coordinated motion
  • AI inbox, reply classification, routing to reps
  • Sending infrastructure and deliverability
  • Meetings booked on rep calendars
Needs an engineer
  • A buying signal that lives inside your ERP or billing system
  • A scoring model that reflects how your reps qualify, not a generic fit score
  • A warehouse or data lake your CRM has never been able to read
  • Renewal, warranty, and refresh dates nobody has exported in years
  • A two way integration that has been on the roadmap for three quarters
What gets built

An engineer embedded in your stack, not a consultant with a deck.

One named engineer works inside your systems and ships to production. The work falls into three buckets, and most engagements touch all three.

Custom signal sources

Signals beyond the standard seven

Whatever event in your business predicts a buyer gets found, cleaned, scored, and wired into the same motion the standard signals already run through.

contract renewal windows/device refresh cycles/support ticket patterns/partner portal activity
Integrations and pipelines

The plumbing between your systems

CRM, ERP, product telemetry, billing, warehouse. Built two way, built in production, documented, and yours to keep when the engagement ends.

enrichment waterfalls/custom scoring models/warehouse syncs/API and webhook work
Implementation at speed

The parts of launch that wait on your team

Data cleanup, field mapping, permissions, migrations. The work that normally sits in someone's queue for six weeks and holds the whole launch behind it.

CRM hygiene/historical data backfill/field and object mapping/access and provisioning
Engagements

Three ways to buy engineering. Scoped in writing before anything starts.

Every engagement is scoped and quoted on a call, with a milestone rubric agreed before kickoff and a published change order process. Nothing is billed against a vague retainer.

Build Sprint

One defined build, fixed scope, fixed fee. The way most engagements start.

  • Scope and milestone rubric agreed before kickoff
  • Shipped to production, not a prototype
  • Full documentation handover
  • Converts into an embedded engagement if you want it maintained
4 to 6 weeks

Dedicated Engineer

Full embed for enterprise revenue organizations with continuous build demand.

  • One engineer, full time, on your team
  • Works across business units and regions
  • Security review and procurement supported
  • Quarterly architecture review and priority on new signal development
Quarterly minimum

Everything built is yours. Code, pipelines, documentation, and access transfer to you. The engagement can end without the system ending with it.

Read this before you book

What this tier is not.

Most companies reading this page should buy a managed engagement instead. That is not a sales tactic, it is the honest read on where the money goes furthest.

Not a meeting guarantee

Managed engagements carry a monthly meeting minimum set in writing before launch, with any shortfall credited. Engineering does not. Build scope and pipeline outcomes are two different promises and mixing them serves nobody.

Not a replacement for managed outbound

This runs underneath it. The engineer builds the signal and the plumbing, the managed team runs the motion on top. Buying engineering without a motion to feed is buying a pipe to nowhere.

Not staff augmentation

You are not buying hours to direct. You are buying an owned outcome, scoped in writing, shipped to production. If you want a body to manage, a staffing firm will be cheaper and better at it.

Not for teams without a data problem

If the seven standard streams already cover how buyers show up in your market, you do not need this. Buy a managed engagement, skip this page, and put the difference into sending capacity.

Track record

Built inside a system that already runs at scale.

5M+
Outbound messages sent
7,000+
Meetings booked
7,500+
Sales conversations
100+
B2B teams supported
Panasonic Ericsson Cradlepoint Guardian Zetron
Signals beat volume

Bring the signal you wish you could act on.

On the call we map what data you already hold, which of it predicts a buyer, and what it would take to get it into production. You leave with the scope whether or not you buy it.

Book a scoping call See how it works ↑
No obligation/ Scope delivered in writing/ Typical start within two weeks